About Patricia's Enterprise Team

Shirley Albrecht 

Shirley an accomplished Administrative Coordinator with significant experience overseeing operations including customer service, shipping and logistics, scheduling and program coordination, documentation, correspondence, and project management. A strategic planner who assesses customer requirements and concerns in order to implement solutions to increase efficiency, optimize existing processes, and maximize productivity. An articulate communicator and respected leader who motivates others to continuously improve performance in order to exceed set goals and further the mission of the organization. Shirley has a natural gift of organization, along with a fine attention to detail, embracing a “team” environment and increasing levels of responsibility has been the cornerstone for longevity in our workplace. 

Bridget Smith

Our Revenue Cycle Expert supports practices with billing deficiencies and staffing challenges.

Bridget, is a former business office supervisor and has over 13 years’ experience in medical billing, with a specific focus on ophthalmic billing and coding. Her extensive variation of knowledge in the field has paved the way into her current role as a Revenue cycle Analyst. She has recreated and restructured various practices and is well versed in a multitude of practice management systems. Her knowledge of Medicare guidelines and regulations, along with her experience credentialing medical professionals, enables her assist practices overcome RCM obstacles, reduce process constraints and improve collections . She is currently pursuing her certification in OCS.

Elaine Heffernan, B.A, C.P.C

Elaine ss a former Practice Administrator in the healthcare field.  She specializes in all aspects of Practice Management, Profit and Loss, Marketing, Regulatory Compliance, Operational Analysis, Electronic Medical Records, Information Technology and Process Improvement and Implementation. She has been in healthcare for more than 30 years and held leadership roles with solo practices, multi-location practices and multi-specialty groups  with emphasis in Ophthalmology  for more than 13 years.  She is extremely self motivated, results oriented individual who works well under pressure and enjoys sharing her knowledge with everyone she works with. 

Elaine received her undergraduate degree from Appalachian State University, continued her education at University of Alabama with an emphasis in healthcare for special needs children. Elaine holds certificates as a Certified Medical Practice Executive from the American College of Medical Practice Executives, Certified Professional Coder from the American Academy of Professional Coders, Certified Medical Scribe from the American College of Medical Scribe Specialists and Certified Thermographic  Technician from the Southeastern Neuroscience Institute.

Elaine is an active member of American Society of Ophthalmic Administrators, where she has actively participated in  task forces, committees, mentoring and chair of the Administrative EyeCare publication. She is also an active member of her AAPC chapter where she previously held the position of Vice President.  She is a member of MGMA.

Kevin Kelly, J.D.

Kevin has over 30 years of experience in healthcare management including hospital operations, IT, group purchasing organizations, and physician practice management with academic and private practices.

Kevin has extensive experience with ASCs, hospitals, and working closely with physicians on business development, staff development and reducing costs while increasing revenues.

Kevin earned his law degree at Taft Law School and he has master degrees in healthcare management and accounting.

Marilyn Ponder, D.B.A

Dr. Marilyn Ponder possesses more than 20 years of Ophthalmology experience that began while serving in the US Army, where she uniquely trained as an Eye Specialist. After departing the Army, she moved to private practice serving in several ophthalmic capacities ranging from technician, optician, clinic manager, and practice administrator. She also serves as an adjunct professor, teaching career development, strategic staffing, and human resource development courses.

Dr. Marilyn Ponder has extensive management experience holding a Masters in Management (MM) and a Doctor of Business Administration (DBA) with a concentration in Management. She authored a dissertation titled, " The relationship between emotional intelligence and leadership style among Ophthalmic Practice Administrators." Additionally, she has authored "Leadership Lessons" from a practice administrator's perspective, found in the industry-specific magazine Ophthalmology Business Minute. This series of articles focuses on providing tips to aid leaders in improving their application of emotionally intelligent competencies in the workplace. Her stated focus is transforming teams through emotionally intelligent leadership.

 Jim Rienzo 

Jim spent a large part of his career with the Eye Care Business Advisory Group of Allergan, Inc., an eye care company, now part of Abbvie.

Mr. Rienzo advises with medical practices, physician networks, ambulatory surgery centers (ASCs), teaching institutions, and health maintenance organizations throughout the United States. Areas he advises in include M&A, marketing, strategic planning, practice efficiency, market analysis, and succession planning. Mr. Rienzo is particularly well-versed in practice valuations and acquisitions, new physician integration, and succession planning and private equity integration.

Prior to joining the Eye Care Business Advisory Group, Mr. Rienzo spent seven years with Allergan, Inc., in therapeutic and surgical sales and in field sales training. Before that, he worked for two years in marketing planning and business development at a New York advertising agency and media firm. Mr. Rienzo received his BA in business management from The Catholic University of America in Washington, DC, with a minor emphasis in music. He has lectured for various medical practices and teaching institutions in the northeastern United States, as well as AAO, ASCRS and state ophthalmology societies.

Mr. Rienzo has written numerous articles for various industry publications, including Ophthalmology Management, Ophthalmology Times, Eye World, Review of Ophthalmology and Administrative Eyecare. In addition, he was the chairman of the practice management program for the Wilmer Current Concepts meeting and has moderated the practice management session at the Wills Eye Meeting.

Gena Asuncion, C.O.A 

Gina has over 12 years of progressive experience in ophthalmology. She has worked in the DMV region for many years in health systems, private practice and NEI 

Gena is a member of the Joint Commission of Allied Health Professionals in Ophthalmology (JCAHPO) and Allied Technical Personnel in Ophthalmology (ATPO).

Kirk Prentice

Kirk is a dynamic human resources professional with strong communication, the ability to actively manage change, strong ethical values and the ability to effectively guide you through the solutions process .  An educator at heart, he will ask the right questions to ensure your needs are met while understanding how to best utilize the services offered at PMCOE.

Kirk earned his bachelors degree from the University of Virginia and has held HR and Operation positions in information technology (IT), financial services, mortgage, and retail industries.  Additionally, Kirk has been active in his community as PTA president, Boy Scouts of America Cubmaster and Little League Baseball coach.  Kirk is someone that will make you comfortable throughout the process with his easy going demeanor and ability to provide candidates that fits the clients needs.

Let us know your bandwidth, ability to travel, preferences for type of work.

We are always seeking individuals with Tech experience, management experience, revenue cycle experience, and aesthetics experience.

Email Pat:  Pat@4pmcoe1.com